Mar 4, 2021 by Plastika Skaza

What is the future of packaging?

Our sustainable future

The world around us is rapidly evolving in favor of new green ideas. The COVID-19 pandemic maybe feels like we have been standing still for almost a year now, but looking closer at any field, you will notice that this period has been an excellent opportunity to stop and rethink our next steps.

Now more than ever, we are open to new concepts and new ways of doing things. This is especially true when it comes to environmental issues, which have been on our minds for decades, but we never had the time to do anything genuinely groundbreaking about them.

The pandemic is affecting the future of packaging

The pandemic is affecting the future of packaging

One of the environmental issues we can deal with on the individual level is package recycle. This is especially easy when sellers do half of the work for us by packing goods in recyclable or reusable containers. However, taking into account that the package needs to be visually attractive in order to get our attention on the shelf, simpler and eco-friendly packing often gives way to an environmentally more aggressive one.

With shopping swiftly moving online in times of pandemic, the future of packaging is also being rewritten. There is no need for catchy wrappings anymore as virtual marketing does all the work. This allows merchants to ship their products in more eco-friendly boxes. Meanwhile, our own online shop where you can get innovative Bokashi Organko composters made of recycled plastic has long been exercising these sustainable practices.

A window of opportunities

A shift towards more eco-friendly wrapping is just one aspect as the future of packaging is riding the wave of change now that the customers are more inclined towards new and radical concepts. This gives merchants a window for exploration. New platforms like Loop are emerging and trying to engage businesses, policymakers, and researchers into the idea of the circular economy.

A shift towards more eco-friendly wrapping is just one aspect as the future of packaging

Another breakthrough can be detected in the perception of extended producer responsibility (EPR), which was not something politicians and industrialists would even talk about until just a couple of years ago. Nowadays, several proposals are on the table about adding all of the environmental costs associated with the product throughout its life cycle to the market price of that item.

Leading by example

Let’s have a look at some of the examples the future of packaging is bringing. There have been several advanced implementations of returnable packaging, especially in B2B sector, where supplier now accepts the responsibility to collect, clean and refill the (usually glass) containers.

Furthermore, several innovative prototypes have emerged recently, like Coca-Cola’s paper bottle, which can be recycled as any other piece of paper; Encirc’s glass bottle from renewable biofuels with extremely low production emissions; or BioPak’s compostable single-use food containers.

Here at Skaza, we have also been busy implementing eco-friendly materials, like bio-based plastics. This can mean a greener approach to the future of packaging, a field that everyone will need to eventually take part in if we want to get closer to zero-waste production. You, too, as an individual, can take the initiative in this great cycle and prioritize environmentally-friendlier packaging over the cheaper solutions.

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