When You Choose Thoughts That Serve You, You No Longer Need Fairy Tales

 - Because You’re Writing the Most Beautiful Story of Your Life.

Skaza, a company with nearly 50 years of innovation and sustainable solutions, introduced a new perspective on modern living with the launch of its Wellbeing Collection – a way to consciously direct the most valuable currency of our time: attention. When thought becomes action, the way we live, work and feel begins to shift. And when we choose thoughts that support growth, we begin writing the most beautiful story of our lives.

“If protecting nature once guided us, today something even greater leads us – turning inward, toward the human being and the thinking mind. Just as we know how to give plastic a new life, we can also transform our thoughts.” This was the message shared by Tanja Skaza, co-owner of the company and the visionary behind the collection, at the launch of the new Wellbeing category. At the event, she shared a heartfelt story about resilience and inner strength: “We received a ‘no’ from a client that represented a potential €30 million deal. In that moment, we stopped, thanked the challenge, and opened ourselves to new opportunities. Today, we’re working with the same client on even better terms – and we’ve gained new partners. Skaza is growing stronger than ever.”

The message is simple – wellbeing starts in the mind.

Tina Grošelj Dobrijević, Head of Public Relations and Marketing, highlighted the mission behind the collection: “The key lies within us. Each day, we’re flooded with thousands of thoughts, most of them negative – research confirms it. When you're emotionally exhausted, lacking motivation or creativity, the simplest step is to nurture thoughts that serve you. Strengthening self-worth, confidence and love is the greatest freedom every person has.”

➡️ You can see highlights of the event in the video here >>>

That’s where the new Wellbeing Collection comes in – a mindful companion that supports this shift. Each glass is a quiet reminder to pause, breathe, and choose where to focus your attention. Each sip becomes a moment of clarity that can change the direction of your day. Start today – with one thought that serves you.

The event left guests with a sense of lightness, calm and gratitude. Through the ritual of sipping Blue Lotus tea, they experienced the power of pausing, taking a moment just for themselves and reconnecting with their inner voice. There was a palpable sense of peace and warmth in the air. Guests shared: “I feel relaxed.” “I feel light.” “I feel like I’ve woken up anew.” These simple reflections revealed the true value of that quiet moment of connection with oneself – an experience of inner balance.

The Wellbeing Collection invites us to take small, conscious steps each day toward peace, gratitude and love. Each glass becomes a gentle trainer of the mind, a reminder that we always have the choice to focus on thoughts that bring us back into balance.

When you choose thoughts that serve you, you no longer need fairy tales – because you’re writing the most beautiful story of your life. We believe that by choosing thoughts that support you, you’re laying the foundation for the present, writing your personal story, and creating the most beautiful version of your future.

Choose your glass. Train your thoughts. Every single day.

This is your reward – just for you. Try it. It’s waiting here>>>.