Sustainable brand development, and making certain that, in its lifetime, a brand not only meets high expectations and fulfils the desire for experiences of its buyers, while at the same time preserving natural resources, is today the benchmark for every successful brand. It is the foundation, the core. There is no successful brand without considering sustainable development.
At Skaza, we implement it into the brand by integrating new and natural materials into the process of making the brand, we are using recycled products and also perform recycling. We are introducing a zero-waste working method, we are reusing raw materials and creating new sources for new products. Energy is sourced exclusively from renewable sources. Everything in our company is circling everywhere, from the production to the purchasing chain and all other processes of the company. All of our actions are designed in such a way that they do not burden the environment.
That is why successful brand management should encompass the knowledge and capacity to find the balance between keeping the brand “alive” via its values, colours, shapes, materials and other unique characteristics and its followers. At the same time, a brand is part of all of us living on our planet, where it draws all the necessary resources and writes all of its stories. Finding the right balance is an arduous task that makes successful brands stand apart.
At the same time, it is vital that our brand includes the responsibility for sustainable development and preservation of the environment, while maintaining a strong link with people and society. Helping us stay connected while set on a single goal. Who is the brand really meant for? Who is it made for, whose lives will it make easier, and what unique experiences does it bring? As a result, the measures introduced by enterprises into the sustainable brand creation aspect should not result in a reduced quality and comfort of a modern way of life, expected from the brand by its users. However, brands are allowed to alter habits when perceived by users as the new standard and the brand’s added value.
At Skaza, we were successful in establishing the line enabling the creation of successful brands, which are the result of responsible resource management and are based on a strong connection with users as well as the search for the optimum solutions for them. Finally, the brand takes the role of educator who helps change habits, leading to a more sustainable way of living.
This was also noticed at the largest and world’s most important consumer goods trade fair Ambiente in Frankfurt.
There, the Skaza Bokashi Organko 2 kitchen composter was ranked in a special category called Solutions 2019
, which are distinguished by innovation and creativity and are tackling the users’ everyday challenges.
What about you? How do you handle your organic waste? Read our sustainable tips here.
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We look forward to meeting you.
Barbara Kovač, Brand Manager