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Bart Stegeman, CEO
17 Jun 2020

[COLUMN] Get your values right

We had a grand live event planned on our premises on Friday, June 5th. Every year, we invite our local and wider community to take a look at our practices.

It was all slightly different this time as we weren’t able to host all the guests due to the COVID-19 restrictions.

We therefore decided to organize an online event and show our way of living here at Skaza, also allowing the possibility of answering the questions from our online participants.

One of our main goals was to show the world our values and what we stand for, and why it is so important for a company to establish and live those values.


Through design and excellent EXPERIENCE – we inspire.

We set high GOALS in order to make our customers’ dreams come true.

Based on the sustainable vision of the world, we manage our NATURAL RESOURCES respectfully.

We keep our promises to all parties involved based on our full RESPONSIBILITY.

We confront the biggest challenges with COURAGE and find inspiring solutions.

Why is this so important?

In the last few months, we were working very hard to make our base even firmer. By looking closely at our values, we were able to define our Archetype and DNA with the assistance of agencies such as Saatchi & Saatchi and @Valicon.

Observing the current and future state of Skaza we were satisfied to realize that that the whole company is on the same track.

The correctness of the path we had chosen a few years ago was confirmed once again.

Lately I have learned that those values are most important when facing the challenges and new opportunities, and I am proud that the whole team of Skaza employees is aligned and headed in the right direction.

This makes the future transformation the world demands from us much easier.

 Knowing my value
I take action to expand
Sowing seeds for growth