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5 Jul 2024

Sustainable Business - Skaza's Business Strategy Foundation

Author: Romana Špende

The original article was published in the newspaper Dnevnik: https://www.dnevnik.si/1043053206

The Velenje-based company Plastika Skaza, a multiple regional and Golden Gazelle winner in 2014, ended last year with revenues of 39.469 million euros and a profit of 106,858 euros. Despite uncertain market conditions, it successfully managed the industry impacts and concluded the business year with an acceptable positive result below planned sales.

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"Last year, we continued our commitment to sustainable business, which remains the cornerstone of our business strategy," said Deputy Director Niko Medved. "We set a three- and seven-year business strategy with clear goals and a defined path, seizing opportunities for business transformation and optimization. We focused on key internal activities and structures, thereby improving the company's foundation for future growth. Through agility and a focus on internal improvements, we managed to maintain stability and efficiency in a dynamic business environment. For this year, we currently expect revenue levels comparable to last year, but with a significant leap in profitability."

Developmental supplier of reputable partners

Since 1977, Skaza has enhanced the reputation of business partners by employing sustainable solutions. In 2023, out of 5,000 tons of purchased plastic materials, they achieved a 21% absolute share of recycled materials. The company's strategic directions include developing its own brand, establishing a toolroom, and creating added value as a developmental supplier, advancing through digitalization and automation.

As a developmental supplier, they are entrusted by partners with the entire production of products. In the electro-industry, they specialize in manufacturing housings for smart meters of electricity, gas, and water, as well as chargers for electric vehicles and industrial distribution boxes. Their own brand portfolio includes solutions for sustainable management with biowaste bokashi organko and organko daily, as well as a tabletop kitchen program.

The company exports 95% of its products, with the largest share going to European Union member states. Their partners include global multinationals such as Ikea, ABB, Landis & Gyr, Schneider Electric, Steelcase, and Invacare. They operate in over 56 markets, ensuring accuracy, top quality, and comprehensive support throughout the entire project, including efficient serial production. They operate in most countries in Central and Southeast Europe and Scandinavia.

"However, we have committed to strengthening our presence in the Slovenian market, especially with our own brand. We will strive to further expand our sales channels to make it easier for our consumers to access," Medved continues. "In the development of sustainable solutions, we always prioritize the customer and aim to optimize products and production processes already in the development phase. We closely collaborate with our partners in the design and development of tooling, automation, in the selection and recommendation of sustainable materials, in the use of new technologies, and in the possibilities of integrated solutions. In this way, we provide cost-effective solutions of the highest quality to our customers. In all projects, we strive to reduce environmental impacts in the development phase by using sustainable materials, reducing the consumption of non-renewable resources and waste, and creating a healthy and productive environment," explains Niko Medved.

Priority investments in digitalization

Last year, they allocated 904,588 euros for investments, while this year they plan to invest 1.2 million euros. Investments in 2023 were predominantly focused on digitalization, education, and the development of employees in the areas of smart business, connectivity, and modern leadership. In addition, funds were also allocated for the development of new products, leading to the expansion of the brand and portfolio.

Production covers more than 15,000 square meters, equipped with 55 injection molding machines with clamping forces ranging from 50 to 1000 tons. This enables them to manufacture products of various sizes and specifications. They specialize in 2K and 3K injection molding techniques, allowing them to produce complex products. They demonstrated their commitment to technological advancement last year with the Skaza 5.0 Digitalization project. Single-use plastics account for 40% of all plastics produced annually.

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In 2022, the world used 130 billion plastic bags. Ahead of this year's Olympic Games in Paris, Skaza entered into a sponsorship agreement with the Slovenian men's volleyball team. The campaign #BlockPlasticBag - Pass the Organko! combines fundamental elements of volleyball with Skaza's key message - no more plastic bags in organic waste. "From sponsorship, we expect primarily to increase the recognition of the Skaza brand and improve consumer awareness, but above all, we are connected by common values," concludes the speaker. With agility and a focus on internal improvements, we managed to maintain stability and efficiency in a dynamic business environment. Niko Medved, Deputy Director

Open for new recruits

Skaza currently employs 266 people. The company is always open to the best talents for technical-sales twins (BDM and TBDM) as they are crucial for achieving sales strategy. In addition, they actively seek new employees for the production team due to increased orders and innovative development. They also invite scholarship holders, students, and high school students who want to intern or work during holidays, actively supporting the development of young talents.

 

 

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