AR packaging exceeds expectations | Plastika Skaza d.o.o.
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AR packaging exceeds expectations

23.10.2018

The Bokashi Organko 2 packaging is a medium that brings a whole new dimension to the presentation of the product and its story, using augmented reality (AR). This technology makes the packaging interactive; the customer can use the camera of their mobile device to see all the virtual elements in real life. A virtual object is added to the real environment and can be viewed from all angles. AR is the technology that expands our physical world, adding layers of digital information onto it. It appears in a direct view of the existing environment and adds sounds, videos, and graphics. From social media filters, to surgical procedures, AR is rapidly growing in popularity because it brings elements of the virtual world, into our real world, thus enhancing the things we see, hear, and feel.

AR is one of the hottest trends in the marketing and advertising industries, recognized as innovative and creative way of connecting with customers. Giving advertisers and marketers an opportunity to create innovative campaigns that integrate the digital world into the real world, AR is popular with a wide range of consumers, from children to technological enthusiasts– basically, anyone owning a smartphone.

Users of Bokashi Organko 2 can virtually place the product on their kitchen counter at home even before buying it and watch its entire cycle of use. It allows users to feel connected to the product much faster, significantly increasing their involvement and holding their attention. Moreover, it provides them with all the information in a paperless, environmentally-friendly form. The AR technology is a truly innovative way of displaying information; it demonstrates the technological expertise and creativity of Skaza and fulfills the promise of “Exceeding Expectations.”


This virtual experience is not only available via the code on the package, but also by scanning the code on the promotional leaflets.

With Skaza's AR and a free Zappar app user:

• gets an insight into the content of Bokashi Organko 2 and the composition of the whole product with 3D animation;
• can watch video with useful tips on how to use the kitchen composter;
• can play a part of the Skaza’s documentary film WHO AM I;
• can browse the online store, find additional information about the kitchen composter and make a purchase


How does it work?

1. Download free Zappar app to your phone, which is available in both the iTunes app store and the Google Play Store. Downloading the app is very easy and quick.
2. Skaza sticker to view augmented reality is available HERE, ready to print and place to location where you want to use the AR. It is also available on the Bokashi Organko 2 package cover.
4. Scan AR sticker with Zappar app. It is recommended that the phone is directed to the whole sticker at all times.
5. Enter the world of AR and enjoy in the five functions that the app offers.

We will upgrade app all the time, so stay with us! New features and interesting content are coming soon!

Find free Zappar app in your APP store:

Users of the iOS can download their AR app here.



Users of Android can download their AR app here.


 

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