When we meet someone in real life for the first time, a dialogue begins. Questions and answers. We listen in order to get to know each other. The goal is to connect. To find a common spirit, the one that understands us and vice versa. Exactly the same applies to the companies which are telling stories about our brands
. This is a key part of the brand building process. It helps with shaping the people’s view of the brand and allows them to establish a connection with it.
If we do it the right way and wisely, we will be able to make an excellent foundation for our brand, which will be purchased by the public simply because they like what we do, what we represent and what we share with them. Those who create these stories are facing a strategic and creative challenge, as well as the eternal dilemma whether to talk directly about the benefits of the brand, characterised by the sustainable aspect, and set it out as a key value, or to make a link between the user and the story in a subtle way, through promotion, inclusion and participation, and bring him or her to the point where he or she permanently changes his or her past actions, and decides to continue his or her path together with the brand.
We at Skaza abide by the latter. And more. We work holistically. We offer partnerships that provide solutions for the substitution of disposable plastics even to our B2B buyers, wholesalers, distributors and trade networks. So we also provide help to end users, who are thus able to act responsibly and contribute to keeping our planet with sustainable solutions for their homes.
Sustainable development is a long-term life necessity of modern times and not just something that is worthwhile doing or something that must be done just because the trends in marketing are telling us to do so. Hence, it is becoming the key strategic aspect of business and an important lever for strengthening the brand reputation and values of every company.
We at the Skaza company are able to enrich our green products with marketing wisdom, design innovation, a refined sense for the pace of the global market – and offer all this in solutions which exceed the expectations of our customers and partners. We are developing and using only materials which can be reused after being processed. Materials which are made of environmentally-friendly raw materials, recycled materials and can be re-recycled. Today, sustainable development cannot be ignored
, denied or pushed away. Even our showroom at the Ambiente fair in Frankfurt
was designed completely sustainably, with renewable or even recycled materials.
The Skaza brand is consistently fulfilling its sustainable mission, through which it teaches us a deep awareness that even the people are part of nature. And nature connects us and directs into the global community, in which we are all taking a long-term responsibility for what we do and create on Earth.
In order to brighten up your fair experience with a sustainable product of the new generation and meet at your expectations please fill out the form and thus confirm your visit at Ambiente2019.
We look forward to meeting you.